Advanced Category Management: Category Manager Imperatives

This episode is the second in a two-part series considering Category Management: what we can do not only to implement Category Management but also do so in a way that is sustainable over the long term.

In this episode, you will learn:

• A deep dive into three key areas that are required for a Category Manager to be able to become a trusted advisor and ultimately deliver sustainable value to the business long after the initial low hanging fruit has been picked:

  • Know your stakeholders
  • Understand your categories
  • Deliver results