Imagine a strategic meeting is in progress inside your organization, focused on speeding up the market release of a product for competitive advantage. The chief procurement officer proposes an alternative to using a supplier-developed customized design and production process that will lock the company’s future product road map to a single supplier. His idea: use design-based bidding (DBB) so potential suppliers can propose a product design and manufacturing process that will build a custom design the company owns and that leverages generally available components.

The bids will be designed in collaboration with the company’s product engineering and management teams to help them achieve the required cost target, design objectives, and go-to-market acceleration.

Sounds futuristic?

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